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Ipsos Update - October 2018
October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.
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New Zealand Issues Monitor - Concerns About Housing Grow
New Zealanders’ concerns about housing issues grow, while New Zealanders are also feeling more positive about the Labour-led government compared to last year when National was in power.
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Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…
A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
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2018 US Politics - the Midterm Elections are Two Months Away (September 5)
Among registered voters, Democrats enjoy a 9-point lead over Republicans in this week's generic congressional ballot.
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[EVENT] The Future of Financial Relationships: Customer Connection in a Digital Age
October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.
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The Path to Patient Centricity: Closing the 'How' Gap
Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric…
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2018 US Politics - Healthcare and Immigration are Reportedly the Most Important Problems Facing the US today (August 29)
President Trump's approval rating among registered voters stands at 40% with just 69 days until the election.
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[EVENT] Marketing to GenZ workshop
On September 18, 20 or 25, gain deep knowledge on the next consumer powerhouse, meet face to face with GenZ's joining our workshop, gain insights from the latest research...
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[WEBINAR] Intelligent Product Test Design: When less can be more
September 13 - Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!