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Ipsos Update - March 2018
March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
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[EVENT] IIeX Health
March 27 - Ipsos is proud to be a silver sponsor of this year’s IIeX Health Summit which promises to share game-changing ideas to drive the healthcare and pharma industry forward.
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[EVENT] ARF’s ConsumerXScience Conference & David Ogilvy Awards
On March 27 & 28 - Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.
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[EVENT] Wired Health - Innovation for Life
March 15 - Wired Health is the Wired Italia event dedicated to health technologies.
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[WEBINAR] Banking on Success? Target America’s Affluencers
On March 14, join Ipsos’ Affluent Intelligence team for a complimentary webinar featuring insights uncovered by our Q1 2018 study of the Financial Services category, with implications for the future and opportunities for media and messaging.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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[EVENT] SXSW
On March 12, join Ipsos’ Virginia Lennon and NBCU Telemundo’s Reny Diaz on March 12th for an insightful presentation about Latinos: At the Intersection of Culture & Influence.
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Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
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Ipsos MRBI/JNLR 2017/4 Summary Results
The latest JNLR/Ipsos MRBI report into radio listening is published today (8th February 2018). It covers the 12-month period from January to December 2017 in Ireland.
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Engaging with Millennials in Canada
In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?