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Engaging with Millennials in Canada
In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?
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Meet the Affluencers - The US Affluent Influencers who Drive Categories Forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
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[EVENT] Luxury Glam Night "New Luxury Culture and Talents"
Skema Business School & its Dual Master’s Degree program 'Global Luxury and Management' are holding a prestigious event in Paris on Februay 13 on the theme of "New Luxury Culture and Talents".
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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
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[WEBINAR] 10 Golden Rules of Engagement
On January 24, join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.