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Elections & social media: the battle against disinformation and trust issues
The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Flair Brazil celebrates its 10th edition!
Our latest Flair Brazil report continues its deep dive on the social, economic and political factors shaping the direction of the country, along with the challenges and opportunities they bring.
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Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management
Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
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An introduction to Flair Brazil 2024: Nostalgia or perspectives
There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.
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Inflation vs. porfolio: The brand vacuum
During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".
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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Digital extremism: How algorithms feed the politics polarisation
In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.
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The importance of female representation in Brazil
In order to talk about the representation of women in institutions and companies, we have to talk about gender and, above all, about the leadership positions occupied by women.
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Conclusion
The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.