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Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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2018 US Politics - Immigration is the New Top Issue (June 27)
President Trump’s approval rating remains statistically unchanged from last week, with 42% of all Americans approving of the job he is doing as president.
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Global Views on Cyberbullying
Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.
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TREND OBS 2019: (AMERICA) I am what I do
A year and a half after the last edition, Trend Obs 2019 reveals a new search for balance, an attempt to regain control over the course of one’s life, at the cost of simplifying the outside world. But the exercise isn’t that simple and may herald other developments…
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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Turnbull still ahead, but perception of Shorten’s image improves - Fairfax Ipsos Poll
In Australia, the Labor Party has increased its lead over the Coalition in the May 2018 Fairfax Ipsos Poll.
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The Revolution of AI at Work
Global survey by BCG GAMMA and Ipsos finds overall optimism toward Artificial Intelligence in the workplace but large national differences and significant worries about privacy, job security, and economic equality.
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2018 US Politics - Democrats Continue to Lead the Generic Ballot Question this Week (June 13)
President Trump’s approval rating stands at 41% this week among all Americans.
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What Worries the World - May 2018
New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.