Search
-
Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
-
Spotlight on Russia
In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation. Based on data for 2000-2014, this review also studies the changes in population and consumer behaviour to forecast possible future trends.
-
Connecting with People: Trends in the Advertising Industry
The Ipsos latest Future & Trends report covers topics such as native advertising, the rise of connected TV and wearable technology.
-
Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.
-
Thailand poised as the next luxury shopping destination
Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
-
Flair France 2011 - A Society Of "Extra-Lucids"
Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.
-
Building Trust Builds Company Performance
Ipsos Public Affairs believes strongly in the present value of corporate reputation.