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[WEBINAR] Thumbing Through the Noise
Join us for a complimentary webinar as we share insights gained from our recent research examining the efficacy of TV, digital and in-app advertising, and what we learned about what drives attention.
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Technology Tracker Q3 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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There is a Better Way
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.
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[WEBINAR] Paving the Way to Agile Insights
On November 8, join us for a complimentary webinar during which we’ll share ways in which consumer led research, combined with innovative techniques and creative thinking, can help to pave the way.
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[EVENT] IIeX Behaviour
On November 7 & 8 - To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and nonconscious measurement tools — and seeing results.
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Ipsos Update - October 2017
Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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[WEBINAR] Using Curation to Inspire A-ha Moments
November 2 - In this webinar, we’ll share our principles of curation and demonstrate how we’re helping clients to curate many streams of existing research knowledge into high value, future-proof insights.
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[WEBINAR] Consumption Trends in Canada
View this on demand webinar for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends.