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Bringing New Life to Qualitative Research With Real People in Real Life
We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.
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Construction in Myanmar
Myanmar has seen a renaissance in construction work due to both the economic liberalisation that is happening in the country as well as the necessity of infrastructure growth.
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India's hatchback market
The Big Business of Small Cars - India's automobile industry is one of the largest recipients of foreign direct investment within the country and accounts for about 8 per cent of the economy.
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Understanding India's construction equipment market
India's growth story has witnessed many cyclical changes across a wide range of industries from agriculture and retail to software, IT and real estate, all of which serve as key drivers of the country's economy.
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How Well Do You Really Know Your Concept?
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.
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Flair China 2012 - The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.
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Flair France 2011 - A Society Of "Extra-Lucids"
Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.