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Is There Still Room to Innovate When Consumer Needs Are Largely Met?
A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.
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Food, Beverage and Consumer Insights in China
This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.
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Beauty & Skin Care Consumption Features of Women in China
In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?
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Food Trends in Italy
Presented at the Tutto Food conference, the largest Food Trade Fair in Italy, this report into current and future Italian food trends suggests fresh food will remain popular and predicts that online spending will increase.
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Even Affluent Americans Think 'The 1%' Are Pulling Away
In recent years, attitudes toward the richest 1% of Americans have increasingly become part of the national conversation. Some vilify “The 1%,” others want to join their ranks, and many hold both attitudes at once – viewing the wealthy with a sometimes paradoxical mix of anger, envy and aspiration.
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Consumer Book of Pakistan 2014-15
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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The Importance of Mystery Shopping in an Omni-Channel Retail World
The concept of omni-channel retailing is changing the way brands interact with customers in fundamental, transformative ways.
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The Many Faces of Modern Motherhood
How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.