Based on in-depth research across urban and rural Pakistan, the book enables global businesses to gain a wider understanding of Pakistan’s consumer market.
The data and analysis presented here provides businesses with the opportunity to see beyond the ‘smoke screen’ and learn new things about the country’s highly fragmented society, in order to make bolder marketing decisions.
The topics covered are targeted particularly at global investors and brand owners. They include media consumption, shopping patterns, psychographic orientation and more.
