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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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What worries Great Britain?
Take our quiz and discover how Britons’ worries differ from the global picture.
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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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Ipsos launches a new Quick Service Restaurant (QSR) suite of solutions to power clients’ innovation success
Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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International Women's Day: How do men and women’s worries differ across the world?
Take our quiz to see how much you know about how gender affects what people worry about.
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[Webinar] KEYS - Why context really matters - Cultures | Countries | Communities
Join us on 23rd March for a new KEYS webinar.