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8 Tips to Encourage Your E-shopper
After a large number of e-commerce websites evaluation in different product categories and different countries, we have been able to identify some tips for a successful e-shopping experience.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Geared for Health - Asean's growing medical and healthcare industry
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
20 Years Of Change Among Europe’s Affluent Consumers
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
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Commercial vehicle lubricant market in Indonesia
The continued steady growth of the truck population over the past several years reflects Indonesia's growing economic activity, where trucks are generally being stretched in their usage to obtain maximum value from them.
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Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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Auto-parts industry in Indonesia
Almost one hundred auto-part manufacturers and several car assemblers are entering Indonesia market and will start their operation in 2016-2017 periods.
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Indonesia's injection system market
An infographic outlining some of the key features of the injection system market within Indonesia in 2014.