Search
-
Creating a community hub in-store to drive traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
-
Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
-
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
-
The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
-
Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
-
Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
-
Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
-
Affluent Highlights: Are European Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
-
January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
-
[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.