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[EVENT] IIeX Behaviour 2018 in Chicago
From November 7 to 8, Ipsos is delighted to be presenting at this year’s IIeX behavioural science conference.
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Technology Tracker Q3 2018 in GB
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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[Event] Affluent Asia 2018 - Singapore
November 2 - This event will provide insights about Affluent consumers behaviour, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
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[WEBINAR] Nudging Job Spaces to Change Consumer Behaviour
Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.
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Ipsos Update - October 2018
October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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[WEBINAR] Trick or Treat? Gen Z Social Engagement Best Practices
Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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[EVENT] Affluent Asia 2018 - Hong Kong
October 30 - This event will provide insights about Affluent consumers behaviour, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
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World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
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[EVENT] Media, Marketing & Disruption
October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.