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[WEBINAR] Not All Apps Are Created Equal
On May 24, join us for this complimentary webinar during which we will show you how to assess stickiness earlier in the development process, before incurring the cost, risk and redress of live testing.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
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Pathways to Progress Global Youth Survey 2017 - Economic Prospects & Expectations
Young people today make up the largest youth population in history. Their successes and struggles are as diverse as their personalities and aspirations.
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[WEBINAR] Best-in-Class Customer Experience Culture: A 4-Stage Framework
We see success when organisations do a good job of translating their CX vision into a reality. But how do successful companies make that happen? View this recorded webinar for a better understanding of our four-stage conceptual framework designed to help point you in the right direction in terms of program design.
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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Flair Peru 2017 - From Informality to Modernity
Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.
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New Brand-Building Direction for Insurance Industry
In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
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[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
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Labor Benefits From Lacklustre Turnbull Government in Australia - Fairfax Ipsos Poll
The Labor Party is ahead of the Coalition in the March Fairfax Ipsos Poll, released today, while Prime Minister Malcolm Turnbull’s approval rating fell to its lowest level since becoming PM.