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People, Planet, Prosperity newsletter: April 2023
A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
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Food & Drink
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Breaking the stereotypes: never imitate, always misfit!
Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.