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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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Global Trends about Peak Globalization
Globalization may be enjoying increased popularity after the Covid-19 pandemic focused people on their local areas
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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The relationship between trust and regulation
If we are to believe the narrative of trust being in crisis, we should be seeing large-scale concerns about levels of regulation around the globe.
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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.