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Food & Drink
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
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Ipsos launches a new Quick Service Restaurant (QSR) suite of solutions to power clients’ innovation success
Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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Global Trends about Peak Globalization
Globalization may be enjoying increased popularity after the Covid-19 pandemic focused people on their local areas
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.