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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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Data Dive: 2022 in review
In 12 infographics, we look back at some key Ipsos Global Advisor polls from the rocky year that was.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Pragmatism and smart consumption values permeate the Chinese LGBT community
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.