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African Youth: Who Is The Young African Consumer?
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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There Is an App For That: How Apps Can Add Extra Value to The World of Music
Consumers have never had as many ways to engage with music as they have today. Yet with many services being based on free, ad-supported models it is fair to argue that the value of music itself as a commodity is rapidly declining in the eye of the consumers.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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The Big Secrets Of China’s Car Buyers Born In 1990s
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
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Olympic Games - Who Else is Going for Gold in Rio?
Sponsors join athletes aiming for the podium. The bar was set on August 12, 2012 – and it was set high. The numbers were: 3.6 Billion, 100,000, 500 and 220.
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Who Thinks About Christmas in July? Advertisers, of Course
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
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Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Ipsos Pre-Election Forecasting On The Mark Nationally
Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.