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Generational, gender gaps on workplace issues appear
Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.
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Know the New America & Beyond: July 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
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KEYS: an Ipsos webinar series
Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Ipsos strengthens its expertise in Germany with the acquisition of InMoment's Healthcare division
Acquisition announcement from Ipsos.
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Instability, uncertainty reigns as 2025 rolls on
Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.