Marketing

Ipsos @ Cannes 2024
Brands Survey

Ipsos @ Cannes 2024

Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.
Ipsos at Cannes
Brands Event

Ipsos at Cannes 2024 / Citizen Cannes

Meet our experts @Cannes 2024.
Ipsos Update | January 2024
Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos Update | December 2023
Ipsos Update Publication

Ipsos Update – December 2023

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
Ipsos | Customer Experience | White paper | Winning strategies
Strategy Publication

Rewiring your CX DNA

The foundations of a winning customer strategy
Ipsos | Cannes Lions 2023
Brands Event

Ipsos @ Cannes Lions 2023

Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
Ipsos | Citizen | Cannes
Brands Event

[EVENT] Citizen Cannes: How three key factors shape creative, brand and global success

Join us in Cannes on 21st June
Ipsos | Brand Success | Expectations
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.