Society

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community

Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

Ahead of a major global election year, many around the world back populist attitudes.

New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.