Ipsos Update – May 2024

This month’s edition has a particular ESG spin to it. The 22^nd of April marked Earth Day and it was also the release of the fourth edition of our Earth Day report, which found that as the world heats up, people’s willingness to act seems to be faltering. 

In addition, this month’s Update examines how brands can positively shape expectations drive success through the power of ESG. We also explore perceptions to curbing plastic pollution and the different types of environmentally conscious Indian consumers.

Earth Day 2024 – In the fourth edition of our Earth Day report, we explore how attitudes to climate change are shifting, who is responsible for leading the fight, and what actions people are willing to take. 

The Power of The ESG X Brand Collaboration – How can brand owners understand the impact of their ESG initiatives? Find out how a brand’s ESG activity affects brand equity, brand desire and pathways to brand choice.

Plastic Pollution Treaty – A clear majority of people are in support for banning single-use plastics. However, when it comes to penalties for breaking the rules, public opinion isn’t so clear cut. 

Brand Biden Vs. Brand Trump – Leveraging Ipsos’ proven Brand Success factors –Expectations, Context, and Empathy – we analyse how Brand Biden and Brand Trump are perceived as political brands.

How Context Can Inspire Brand Growth – In this paper, we draw on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions.

Mobility Barometer – The findings of the second edition of the Mobility Barometer show the growing popularity of electric bikes, while considerations for electric cars remains high.

India Sustainability Report 2024 – Our new report features a classification of Indian consumers into five segments based on how they feel and what they do when it comes to climate change.

What Worries the World? – Although cost-of-living has been a priority for a long time, we have seen some easing in the level of concern. Meanwhile, Israel is no longer the most concerned country over military conflict.

Also watch the latest KEYS webinar on ESG, examine what the current polling says on upcoming elections, and read the newest edition of What the Future which analyses all things risk.