Society


Ageing Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Populism Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
Society Survey

Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
Politics Survey

Global worry about the impact of Trump’s economic policies

In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.
Refugees Survey

Public Support Holding Steady for Refugees Despite Global Fragility

A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Happiness Survey

Global attitudes to happiness and quality of life

The Ipsos Happiness Index finds people are happiest in India and the Netherlands.