Society


Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
Populism Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Happiness Survey

Global attitudes to happiness and quality of life

The Ipsos Happiness Index finds people are happiest in India and the Netherlands.

Avoiding the Activist Trap in ESG Marketing

Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
Marriage Survey

Attitudes to love, romance and relationships

The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
Housing Survey

Global attitudes to housing and house prices

The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.

Positivity about how this year has gone highest since before the pandemic

The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
Inflation Survey

Inflation rates may be falling, but people expect further price rises

In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.