Sexuality

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The Ipsos Pride Survey 2026 across 26 countries finds that 66% now support same-sex marriage/legal recognition (-3ppts over 2025), with those in Netherlands and Spain (85%) most supportive and people in Türkiye (32%) least in favour.

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

Scandals at Japan’s top talent agency become the biggest story of the year.

June: The different global reactions to the missing Titan submersible vs the Messenia migrant boat disaster raises questions about the changing shape of inequality

Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures

Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.