Consumers


Ipsos Cost of Living Monitor 2025

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

May 2025: Global consumer confidence remains muted

Sentiment is mixed in North America, down in the Asia-Pacific
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

October 2024: Consumer confidence up in Asia and Latin America

Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat
Seniors Publication

Golden Years, Golden Opportunities

Preparing your business for an aging world

August 2024: Consumer confidence goes in opposite directions among Latin American countries

Mexico declines sharply while Peru and Colombia show significant gains