Gesellschaft


Society Survey

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Ageing Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Populism Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
Society Survey

Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
Politics Survey

Know the New America & Beyond: May 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
War/Terrorism Survey

Global Attitudes to the Ukraine War

Belief that the war in Ukraine will end this year rises compared to six months ago according to an Ipsos Global Advisor survey.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.