Advertising

Advertising Publication

The Path from Ad Blocking Purgatory to Programmatic Nirvana

Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
Ipsos | Webinar | Creativity | Advertising
Brand Image Webinar

Train your creative muscle to spark brand growth… join the Misfits webinar

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
MediaCell | Ipsos
Media Measurement Publication

MediaCell: the future of cross-media measurement

MediaCell is a versatile solution with a number of potential applications.
How can brands speak authentically about diversity? | Flair Brazil | Ipsos
Diversity & Inclusion (D&I) Publication

Communication & Advertising: How can brands speak authentically about diversity?

The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.
Super Bowl LVI | social trackers | Synthesio | Ipsos
Sports Publication

An overview of the 2022' Super Bowl

Americans were excited for the Super Bowl LVI (and its ads) again this year.
Diversity & inclusion in advertising | Ipsos
Diversity & Inclusion (D&I) Webinar

[WEBINAR] Building a world-class brand: The place of diversity & inclusion in advertising

As mainstream society continues to make strides toward diversity and inclusion, consumers are clear that demonstrating those values in advertising is not an option, but a necessity.
Beyond gender | Advertising | Ipsos
Gender Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
KEYS - Making a difference? Brands in real lives | Ipsos
Women Webinar

KEYS - Making a difference? Brands in real lives [Webinar recording]

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Ipsos Update cover september 21
Ipsos Update Publication

Ipsos Update – September 2021

This month we feature new research on women in advertising and wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
Women in Advertising
Advertising Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand
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