Affluent

"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.

In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.

25 Jan 2017 - Do you want to hear our industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?

Europe has had a tumultuous year. We have taken a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to Europeans - as citizens, voters, consumers, employees ... or holidaymakers.

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.

Want to know the investing behaviour of Europe’s top 13% of income earners?

The majority of European Affluent would vote for Hillary Clinton to be President of the United States, if they had a vote.

Affluent interest in summer travel is hitting new highs, reflecting not only an enthusiasm for travel, but also shifting personal priorities and a broader sense of economic comfort.

“Liberté, Égalité, Fraternité” - The French national motto (“freedom, equality, brotherhood”) dates back from the French revolution, more than 2 centuries ago. Since then, those values have trickled through Europe with ups and downs. How free, equal and connected do people in Europe feel today?