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From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Brand Equity News

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
Consumers | Brand strategy | Competition | Ipsos
Decision Maker Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Woman wearing face mask at the beach | consumers' priorities | Ipsos
Brand Strategy Publication

Shifting context, shifting priorities

Time for a strategic reset?
Ipsos Healthcare
Healthcare Publication

Five steps to ensure your evidence and access strategy is fit for the future

Our latest paper provides step-by-step guidance to launch strategies that are nuanced enough to capture value across stakeholders, supported by the right evidence at the right time and fit for a variety of future scenarios.
Why sustainable packaging became a corporate necessity | Ipsos
Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Should brands try to change the world
Advertising Publication

Should brands try to change the world?

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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