Consumers

May 2026: Global consumer confidence bounces back after last month’s decline - Ipsos Global Consumer Confidence Index
Consumer Confidence Index Survey

May 2026: Global consumer confidence bounces back after last month’s decline

Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | Almanac 2024 | South Koera
Consumers

South Korea: A silver lining among uncertainty and instability

South Korea’s competitive side proves to be a source of many stresses.
Ipsos | Almanac 2024 | Brand growth
Brands

Four critical trends that will drive brand growth in 2024 and beyond

We examine how brands will make positive contributions to our lives and the world around us in 2024.
Ipsos | Global Consumer Confidence Index
Consumer Confidence Index Survey

November 2023: Singapore sees the sharpest increase in consumer confidence

Sentiment is also up significantly in Poland, yet declines in Israel amid conflict.
Ipsos | Tetra Pak index 2023 | Mental health | Healthcare
Food & Beverage Survey

The future of health and nutrition – Tetra Pak Index 2023

The 2023 Tetra Pak Index, conducted in partnership with Ipsos, explores how the global pandemic has shifted consumer focus towards health and sustainability, and the role of technology in shaping the future of food and beverage.
Ipsos | Global consumer confidence index 2023 | Economy | Society
Society Survey

October 2023: Consumer confidence declines sharply across Southeast Asia

Sentiment is down in Malaysia, Singapore and Indonesia.
Ipsos | Global consumer index | Economy
Society Survey

Consumer confidence down across Europe in September 2023

Sentiment declines significantly in Germany, Spain, and Italy.
Ipsos | Emotions around the world
Behavioural Science Publication

Emotions around the world

A cross-cultural framework for emotion measurement.
Ipsos - Dare ti be a tiktok misfit
Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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