Consumers

Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.

Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.

Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.

The Investment Index sees its first drop in 16 months.

Today's consumers move faster than ever. As outlined by Forrester, "organisations don't just need to keep pace with their consumers, they need to stay ahead of them".

Few countries experience meaningful change in sentiment.

Consumers in a changing world – our yearly trends analysis from Russia.

As the country looks to move on from the pandemic, consumers are demanding more from brands.

No significant month-on-month drop in consumer sentiment recorded in any market