Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
With the pace of change quickening, we ask Council members about the challenges they face in their day to day activities; when it’s right to pursue corporate activism, and the risks and rewards of doing so; the importance of the ‘employer brand’; and whether Millennials truly a different audience from a communications perspective?
Corporate communicators need to demonstrate a deep commercial understanding of the business issues their organisations face – this gives them credibility around the leadership table. They operate in fast-moving and complex environments and need to be able to learn and adapt quickly. Building strong relationships and networks with influencers and decision-makers (both internally and externally) is essential if they are to get things done.
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
This in-depth publication from the Ipsos Public Affairs team provides answer to some frequently asked questions about corporate reputation, CSR, and how we help clients to avoid crises.
