Customer Insights

Consumers have never had as many ways to engage with music as they have today. Yet with many services being based on free, ad-supported models it is fair to argue that the value of music itself as a commodity is rapidly declining in the eye of the consumers.

As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing.

This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.

The 2016 ESOMAR Latin America Congress which recently took place in Bogota was themed "Research Renovation." Ipsos had a strong visibility at the conference.

Join Ipsos at the first Future of Research event of 2015, where Virgin Trains and Experian will be sharing some of the exciting ways they have channelled customer insight to drive transformational change.