Environment

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.

In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

84%, on average, across 30 countries want their country to move towards more climate-friendly energy sources.

The global pandemic seems to have overshadowed our attention to the climate… or has it?

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

What do you think are the most effective actions individuals can take to tackle climate change? Take our quiz and test your knowledge and share using #IpsosPerils.