In Brazil, dogs are not just part of the family - they also highlight important cultural observations, such as respect for hierarchy and status symbols.
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
May 16 - When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep - sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioural Science Center to interpret findings.
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
Baykuş (The Owl) Awards Ceremony organised each year by Turkish Researchers' Association (TUAD) recognises successful marketing and social research projects.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
