Family

Making more money is the major goal for majority of Kenyans in the new year.

Optimistic about the New Year? This and other questions asked in 25 countries around the world in this latest Global @dvisor poll.

Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.

Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.

This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%.

Half (51%) of American families with children under 12 say they consume content together on a shared platform in the same room.

Post-85s and post-90s constitute the majority of new mothers in China, and it’s especially true with the latter in low-tier cities. Post-90s make up the largest part in China’s new mothers, up to 46%. Post-90s new mothers occupy a significantly high proportion in 4th –tier cities and rural areas.

China’s Economy Showed Steady Growth In the First Quarter of 2015 with 7% YOY Growth; Total RSCG went up by 10.0% in April.