Ipsos Update - August 2016

This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

We start with our new report on immigration and the refugee crisis, as seen through the lens of the general public in 22 countries around the world. Most think immigration is on the increase in their part of the world, and many think it’s changing their country “in ways I don’t like”.

There’s a focus on China, where our Chinese Family Parenting Report provides the latest insights into motherhood in the world’s most populous country: mums born in the 1990s now form the largest single group.

In the wake of the Rio Olympics, we look back at how big brands approached the Games, bearing in mind the specific circumstances of hosting them in Brazil, as well as the challenges involved in engaging social-media-savvy global audiences.

These global audiences are increasingly online. But don’t assume that those who post information about your brands or products are representative of the broader population. Our Side-by-side Social Intelligence paper illustrates how data collected online can be harnessed with other research findings to get to the heart of the matter.

We take a look at Pokémon GO, one of the real sensations of 2016. Ipsos has been investigating its impact on consumers and looking at how businesses – for example the retail sector – can take advantage of this phenomenon, in the UK.

The release of three new Ipsos Affluent Surveys provides new insights into well-off consumers in Europe, the Middle East and Africa. This group is of course well-equipped with smartphones and tablets, but we mustn’t assume that more traditional communications are dead: in Europe, millennials are just as likely as baby boomers to be consuming printed content.

Whatever the format, many of us love great ads. But do we always remember the brand or product that they are supposed to be selling? A new Ipsos research paper provides a checklist for what needs to happen to keep the brand at the heart of the message.

Finally, we take a look at the international reaction to Brexit, two months after the UK public voted to leave the European Union. The general mood is that the British made the “wrong” decision, but people in many parts of Europe are also worried about potentially negative consequences for their own country.

Society