The country is gripped by the uncertainty of a transition period, during which its history and past achievements are crumbling but have yet to be overcome or set aside, while fresh approaches are struggling to emerge
The Ipsos Flair collection explores the social, economic, and political context in a selection of countries around the world. With passion and curiosity, our local experts capture the mood of the nation and transform survey results into inspiring insights.
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
In addition to plunging us into an unprecedented health and economic crisis, the pandemic has exposed inequality and a lack of inclusion in all Latin American countries. The most vulnerable populations and communities, whether due to their gender, sexual orientation, ethnicity, age or socioeconomic status, were the most impacted.
At last, Covid-19 will not be the main protagonist. But which issues are arising in its wake, and what will prove most important in Brazil’s election year?
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.
According to figures from the Inter-American Commission on Human Rights (IACHR), the life expectancy for transgender people in the Americas - that is, in all countries included in the Americas - is 35 years. This information, although it is an estimate, is close to the average age of fatalities reported by human rights organizations in Colombia, including Colombia Diversa and the Santamaría Foundation in el Valle. And it is within the LGBTIQ + collective, that the trans population is the most exposed to acts of violence and discrimination.
