Middle-class

Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.

An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.

Indonesia’s market for regular payment investment products has been growing fast, indicating an appetite for long-term financial planning within the country’s growing middle class. Our new industry report from Ipsos Business Consulting in Indonesia reveals how this trend is creating opportunities for various players within and outside of the traditional finance industry.

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.

Join us on May 18, to find out the genuine story behind our middle class in Sub-Saharan Africa and discover exciting opportunities for your brand.

Thailand 2016 in 10 points.

The confluence of economic growth, rising middle class, and upcoming ASEAN Economic Community have drawn many international players to the potential of frontier markets.