Mystery Shopping


[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G

July 17 - This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.
Mystery Shopping Publication

Seven steps to designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.

Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific

Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.

[WEBINAR] Bringing #CXDay to Hollywood

Have you ever been inspired by a particular movie quote? Join our complimentary #CXDay webinar for a fun-filled adventure overlaying famous Hollywood quotes with CX best practices.
Mystery Shopping Publication

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
Mystery Shopping Publication

How mystery shopping drives better automotive CX performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

A Rudderless Ship: The Wrong Way to Mystery Shop

There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.
Mystery Shopping Publication

Designing a ‘Smarter’ Mystery Shopping Program

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.

[EVENT] Frontiers of Service Conference

Join Ipsos’ Trish Dorsey on June 23 @11am (Room GABELLI 324) for reasons why you need to Ditch The Spec Sheet.