Product Testing


Behavioural Science Publication

Time to Decide

Measuring response time for innovation and brand growth.
Product Testing Publication

Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
Covid-19 Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Product Testing Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
Covid-19 Webinar

Understanding the Coronavirus Crisis #6 [Webinar recording]

This latest webinar is part of an ongoing programme to help our clients better understand the dynamics of the current situation as they plan for the future.

[EVENT] Get more out of your product testing

On September 26th, we will share our learnings and inspire you with good cases on how you can improve your speed to market with more agile product testing, without sacrificing quality.

[EVENT] Product Execution matters now more  than ever… 

July 2 - Join us for the July edition of our Better Decisions Breakfast Sessions
Virtual Reality (VR) Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

[WEBINAR] Intelligent Product Test Design: When less can be more

September 13 - Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!