Public opinion

At the final KEYS broadcast of the year, we’ll be taking time out to think about what we learned from the story of 2024, and going on the lookout for clues as to what 2025 has in store.

Discover 'In Search of a New Consensus: from Tension to Intention', our latest edition of Global Trends, unveiling Ipsos’ refreshed framework of nine Global Trends.

50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Europ Assistance (“EA”) today announced the international findings of their 2nd edition of the Mobility Barometer. The survey was conducted among 8,000 people across 8 countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain, Austria and the Czech Republic. It tracks Europeans' mobility habits. The survey was taken between December 14th 2023 and January 18th, 2024.

Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.

The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.

The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.

Our politicians like to tell us that Canada is a beacon of aspiration for other countries. Average Canadians, being more realistic than our politicians, have in the past been more likely to be thankful that Canada’s geography, history, and natural wealth provides us with a haven from the challenges facing much of the world.  Is this changing?