Quantitative

Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
branded content
Content Marketing Publication

Branded Content - Optimising For Brand Impact From Development To Measurement

Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
ESOMAR 2016
Customer Insights Event

[EVENT] Research Renovation at ESOMAR 2016

The 2016 ESOMAR Latin America Congress which recently took place in Bogota was themed "Research Renovation." Ipsos had a strong visibility at the conference.
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