Reputation


Corporate Publication

The tech sector always bets that product quality will override privacy concerns

Probably the most common criticism levelled at the tech sector is the one about privacy – the sense that the tech sector, or government enabled by the tech sector, are collecting far more data on individuals than they should, and that the data is then being sold or used for unclear purposes. While the tech sector sticks closely to its cherished, and well-proven, ideology that positive user experience nearly always mitigates these concerns in practice, it is also true that the concerns of pro-privacy groups within society, and government, are getting louder and more prominent.
Corporate Publication

The AI paradox: businesses must not overlook their responsibility to reputation as investment in this technology grows

Digital technologies, from social media to Artificial Intelligence (AI), have undoubtedly altered peoples’ lives – some for the better, some for the worse. We’ve seen the rise of intelligent assistants like Siri and Alexa, grown reliant on communication platforms to keep in touch with friends and family, and have witnessed the positive impact of wearable technology in healthcare.
Corporate Publication

Creating relevant and engaging comms with MPs for effective corporate planning

Communications with legislators are a critical aspect of any corporate affairs planning. Get it right and MPs give companies the benefit of the doubt if issues arise. Get it wrong and MPs may be quick to condemn you publicly and loudly. As such, it is critical to understand how best to communicate with legislators and to achieve meaningful engagement and how that engagement is received.
Corporate Publication

What drives judgement of an organisation’s reputation?

An important focus for Corporate Reputation is to help our clients understand what drives their reputation, in other words, what are the issues stakeholders think about when they make judgments about companies and organisations. In this article we will show what are the key aspects organisations should be mindful of according to MPs and business journalists who we regularly interview.
Vaccine Publication

Myths and vaccines: building pharma reputation in the face of misinformation

The ongoing pandemic has placed the pharmaceutical industry in the spotlight like never before. Alongside the fight against COVID-19, effectively communicating with stakeholders is more important than ever.
Reputation Publication

Reputation on the rise: Safeguarding your brand reputation through investment in cyber security

There is a difference, it seems, between knowing something and really knowing something.
Consumption Publication

Fashion victims: The losers in the fast fashion race

What can comms. leaders learn from the challenges facing companies in the fashion industry?
Environment Publication

It’s the environment, stupid!

Environmental concerns are no longer just pressing ethical issues, but questions of financial prudence. Over half of British consumers feel we are experiencing a climate crisis, and over one third say they would switch or boycott a financial organisation if its investments have a detrimental environmental impact.
Corporate Publication

Reputation Council Quickfire survey

Our Quickfire surveys provide us with fast views and responses on the world’s most pressing issues.