Myths and vaccines: building pharma reputation in the face of misinformation
The ongoing pandemic has placed the pharmaceutical industry in the spotlight like never before. Alongside the fight against COVID-19, effectively communicating with stakeholders is more important than ever.
In this article, we explore how health misinformation is compounding vaccine hesitancy and what pharma communicators can do about it, all while building their reputation and trust among their stakeholders.
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Myths and Vaccines: Building pharma reputation in the face of misinformation
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