Society


Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Opinion leaders Ipsos Voices

Instability, uncertainty reigns as 2025 rolls on

Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.
Society Survey

Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.

Populism

Is your society broken? Is your country in decline and in need of a strong leader? Ipsos tracks global attitudes to populism.
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
Populism Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
Politics Survey

Know the New America & Beyond: May 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Demographic change Events replay

[Webinar] Keys: Rethinking Generations

Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.