Society

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.

Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.

Is your society broken? Is your country in decline and in need of a strong leader? Ipsos tracks global attitudes to populism.

The Ipsos Pride Survey 2025 across 26 countries finds that 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favour.

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world