Society

This paper covers complexities of choosing between traditional masculine roles and new trends.

The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?

This paper explains what drives private charity givers, and what businesses should take into account to make their charitable campaigns successful.

Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.

Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

Ipsos presents the perceptions of Latin American citizens at the Canning House LatAm Outlook 2022.

On the occasion of the International Children's Rights Day, Notre avenir à tous, an impact company founded by Hélène Roques, reveals the results of its fifth survey, carried out by Ipsos, since 2012, to fight against the malaise of youth. A survey of 1,000 French young people aged 11 to 15, representative of the French population, has been entrusted to Ipsos, in October 2021, with the support of the Innovation-Health Chair of Essec and the Jean-Jaurès Foundation.

Ipsos in partnership with Canning House look ahead to provide a refreshed outlook of the forces shaping Latin America’s politics, economics, social trends, health, security and environment over the next 5 years and beyond.